While UX is subject to trends and new technology, there are a few core principles that stay the same. Being clear and concise is crucial … less is more! You want your design to be intuitive, and most importantly, your design should meet the user’s needs. Designers also have to determine what they want in terms of visual balance. UX is an ever-changing field, but the fundamental UX design principles remain the same. Source: NYC Subway Guide UX Design Principles According to the Information Architecture Institute, "If you’re making things for others, you’re practicing information architecture." This is a great example of information architecture that helps people understand how to get from one place to the next. Think about the New York City Subway map. Ease of use and discoverability are two important factors of information architecture, which is why it is so closely related to UX design. Information architecture is used on websites, smartphones, apps, and even in the physical places we go to. Information Architectureĭesigners use information architecture to structure and label content so that users can find information easily. Without it, your designs are simply guesses. At its core, your website should solve a problem, and so this is an important step in determining what exactly your users require. User research is how companies determine what their customers and users want and need. User research is the last major element of UX design. Color, shape, size, and other elements also impact visual design. To have successful visual design, artistic design principles including balance, space, and contrast are crucial. In visual design, creators use illustrations, photography, typography, space, layouts, and color to enhance user experience. the interaction between a user and a product - the goal of that interaction is for it to be pleasant for the user. Interaction DesignĪ subset of UX design is interaction design (IxD). Within UX design, there are a few different categories. UX design is about creating products "that provide meaningful and relevant experiences to users," according to the Interaction Design Foundation. UX design, or user experience design, is the process of increasing a user’s level of satisfaction with a product or service by improving its functionality, ease of use and convenience. In fact, most website visitors determine whether or not they want to leave within a minute of opening a page.įollow along to learn more about the importance of the emerging field of UX, what today's designers are being hired to do, and why every type of business can benefit from thoughtful UX design. Well, customers could write you off in a matter of seconds if they don’t find your website useful and easy to use. Whether or not you’re in tech, the company you own or work for most likely has a website. It’s no secret that customers today want quick and simple ways to meet their needs and solve their pain points. This is why UX is not only a fairly new field, but also a variable one - it changes quickly due to technology advancements, new types of interactions, and user preferences. The concept of UX is most often talked about in terms of tech, such as smartphones, computers, software, and websites. Together, these individual factors contribute to the customer's overall experience. UX is defined by criteria including: ease of use, accessibility, and convenience. UX, or user experience, focuses on the end user’s overall experience, including their perceptions, emotions, and responses to a company’s product, system, or service. They were trying to create a site that had the features you love about it - a site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns. Now think about the people who created that website. What do you love about it? The ease of gathering relevant information? How you can buy something in one click (and have it delivered tomorrow)? Or how quickly it answers your questions?
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